Nature and Nude Bodies :: Advertising Health Ads Essays

Nature and Nude Bodies Beginning a long time ago, many companies started using sex in their advertisements; however, contemporary advertisements are beginning to use different aspects of nature to sell their products. For years, sex appeal was perhaps the most important attribute of a product. Companies would show young, half-naked bodies in their TV commercials and magazine advertisements. The producers sought to force the public audience to take pleasure by looking at these beautiful ladies, while also making viewers feel naughty at the same time. Advertisers thought the audience would not be able to avoid looking at these well-endowed women. And to consumers, the women were appealing, and that made the product itself appealing. In some recent commercials, however, the concentration has changed from sinful desires to the more healthy approach to life. Everyone wants to appear healthy and in good shape. To achieve this, many people are eating better, working out more ofte n and using healthier products on their skin. To demonstrate the idea about natural products, I have chosen three advertisements to show how these companies use nature to sell their products . According to health care specialists, the best way to stay healthy is to use natural products such as products containing natural vitamins and minerals. In fact, even in ancient history, natural plants were used to make skin-care products. Berries and shrubs were pounded into pastes that protected the skin, while also keeping gnats and flies away (Lee 18). Therefore, in ancient times and in the present, as long as an advertisement mentions something about a natural ingredient or contains a visual look of nature, consumers will more than likely buy that product. In a recent Eucerin ad from a Health and Beauty magazine, Eucerin is publicized as a skin lotion used to protect against the sun. The top of the black and white ad shows a nude woman from the shoulders up.